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European Commission to spend more than €3 million to improve the perception of the EU in China

Photo by Jay on Unsplash

“These services aim to strengthen the capacity of EU representation in China to establish stable and long-term engagement with selected target audiences in that country, develop partnerships and alliances with key stakeholders, improve the perception of the EU in China and strengthen the role of culture in external relations,” the document notes.

For this purpose, the European Commission plans to conduct a series of activities in the field of public and cultural diplomacy in China.

According to the contract description, the contractor will produce promotional content, organize events and interact with the media and the target audience.

“Technical assistance efforts may include, among other things, interactive interaction with the target audience, creation and production of advertising and audiovisual content and materials, organization of events, including cultural ones, organization of mutual exchange programs, interaction with the press and media, organization of exhibitions and competitions,” says the text of the document.

The contract is for three years. The total amount of funding will be €3,3 million.

Earlier the heads of Russia and China Vladimir Putin and Xi Jinping had talks in Moscow and signed joint documents.

Vladimir Putin, following his talks with Chinese President Xi Jinping declares that relations between Russia and China are at their highest level ever.

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